Introduction to Retargeting: A Key Tip to Boost Sales and Win More Clients
Ever noticed how certain products seem to keep popping up in front of you online?
You might check out a shoe or a piece of clothing and suddenly, it feels like those items are chasing you, showing up in your feed everywhere you go.
This technique is called retargeting, and although it’s often done wrong, when used properly, it can be a goldmine for your marketing efforts.
Let me show you how to use retargeting in a way that feels helpful rather than intrusive.
The Power of This Strategy to Supercharge Your Revenue
Unless you're selling something people buy on impulse, like a candy or a pop, your customers don’t typically make decisions out of thin air.
There's always a "decision process" where prospects weigh their options.
This process is commonly referred to as the "customer journey." While the term sounds fancy, it’s an essential concept to grasp.
Why Grasping the 'Customer Journey' Is Crucial
Here’s a simple flow of how most customers decide to make a purchase:
They realize they have a problem or need.
They decide to take action.
They begin looking for solutions.
They compare available options and providers.
They make a purchase.
Straightforward, right? But why should you care about it?
Because the sooner you can catch a prospect in their journey, the higher your chances of converting them into a paying customer—and the less you’ll have to spend to get them there. It’s a win on all sides.
Think about it: if you reach them at stage 5, chances are they're just comparing prices. By that point, you’ve arrived at the race’s final lap and all your competitors have a head start.
The best time to engage them? Stage 3, when they’re actively looking for solutions. That’s when you want to step in.
The great news is, if your marketing is sharp, they’re probably already finding you at this stage.
The downside? Attention spans are shrinking, and they might forget you after they leave your site.
But don’t fret—we can address that.
Tackling the Attention Span Hurdle
Imagine if you were the only brand a prospect encountered while considering your product or service, guiding them through their questions and offering solutions in real time. Your chances of turning them into a customer would skyrocket.
That’s what retargeting lets you do—when done correctly.
Rather than bombarding them with the same ad over and over, let’s offer fresh, valuable content they haven't yet encountered. You could create a series of videos or helpful resources that speak directly to their pain points. By offering useful information before they even make a purchase, you’re positioning yourself as their trusted guide.
Harnessing the Power of Reciprocity (in a Positive Way)
Have you ever been helped by someone who didn’t ask for anything in return? The first question you probably ask yourself is, What do they want from me?
Once you realize they’re not after anything, however, you start to feel a natural sense of gratitude. You don’t have to help them move, but you feel a little push to return the favor somehow.
That’s reciprocity—a deep-seated human instinct. And it’s something you can use in your marketing strategy.
The trick is to help your prospects—without strings attached.
It sounds simple, but it’s highly effective.
When you offer real, tangible value, you build trust. By the time your prospect is ready to make a decision, they’ll already have a positive image of you because you were there when they needed assistance most.
This approach means you won’t have to rely on "hard selling." Your prospects will come to you, already warmed up and eager to move forward.
Give retargeting a try and see the impact it has on your business. Think about how you can integrate this tactic into your own marketing mix.
Wondering how I would apply retargeting to your business?
Contact our agency today! If we’re a good fit, I’ll personally review your company and marketing strategy, create a customized plan, and walk you through it—no cost, no obligation.
If we don’t decide to work together, that’s perfectly fine. No hard sell, no pressure—just an honest conversation.
